Smooth The Path

JANUARY 24, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

NOVEMBER 6, 2016

This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing.

Project 89

Project Conference Strategy Member Engagement 89