Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 91

Report Recruiting Recruitment Innovation 91

Socious

SEPTEMBER 30, 2016

“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Innovation is so much more than just revamping products or services. Defining Innovation.

Innovation 100

Innovation Membership Management Process Products 100

Achurch

JULY 19, 2023

This creates other benefits that extend to the entire organization: Error prevention: Teams report mistakes (and near misses) at greater frequency allowing them to correct, learn, and move forward. Fuels creativity and innovation: Ideas fly because people don’t have to bite their tongues and can share out of the box ideas.

Team 83

Team How To Tips Innovation 83

Associations Now

AUGUST 9, 2019

In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne. Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. Business travel costs won’t rise steeply in 2020, according to a new report. — Keith R.

New York 70

New York Social Media Price Content 70

Smooth The Path

DECEMBER 11, 2017

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

APRIL 7, 2016

They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Report 60