Innovation Member Research Report Strategy 
Associations Now
AUGUST 28, 2023
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.
Socious
SEPTEMBER 30, 2016
“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Innovation is so much more than just revamping products or services. Defining Innovation.
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Smooth The Path
DECEMBER 11, 2017
The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.
Smooth The Path
MAY 23, 2017
A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing.
Smooth The Path
NOVEMBER 6, 2016
This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.
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