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Association Brain Food Weekly: 5.29.20

Reid All About it

Presenter: Mandy Brown, Lecturer, San Diego State University L. Personalization vs. Control in Email Marketing Content. Learn how best to apply personalization and control in email marketing communications, the pros and cons of each strategy, and what it means to find “an appropriate balance” and how to implement it.

San Diego 259
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5 Ways to Use Experiential Marketing for Events

Expo Logic

San Diego Comic Con is known for its offsite events that take over the entire downtown area of the city. Photo : AMC’s “The Walking Dead” created the “Deadquarters” experience outside the San Diego Convention Center for fans to immerse themselves in the zombie world.

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Friday Buzz: CES Bursts At Las Vegas’ Seams

Associations Now

To be fair, CES is not the only event to face this problem: San Diego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost email marketing in 2015. Still, the visceral effect of such a huge show can be overwhelming, even for the pros.