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Association Brain Food: 3.24.23

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Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 227
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food: 4.14.23

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Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

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Association Brain Food: 2.2.24

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The weekly list of free educational events and resources for the association community… Early-career microcredentials. If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. More info/register. More info/register. Host: WorkerBee.TV

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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200
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Association Brain Food: 2.10.23

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Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

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Association Brain Food Weekly: 9.7.18

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WBT Systems provides advice for LMS training during and after implementation. I was at this fun and enlightening event.) Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. and Co-Founder of Growth Marketing Pro.

DC 30