Events Marketing Minnesota Newsletter 
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
Association Adviser
JULY 15, 2014
Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. ” Getting NextGen involved.
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