login Events Marketing Newsletter Strategy 
Spark Consulting
FEBRUARY 14, 2018
Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Within a week of sending login credentials, contact all of your new members who have NOT accessed the members-only portal. Month 3 – Engage.
Higher Logic
MAY 29, 2020
Where community fits in: Deepen member relationships year-round , not just at meetings or events. Looking to personalize and target your email communications strategy to different member segments? Increase event registration and participation. Use the community to advertise your events, whether they're virtual or in-person.
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Off Stage
MAY 17, 2010
The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. In other words, some services may be delivered on line, though often they will be duplicated in print or in person and there may not be a coherent strategy statement regarding the use of technology. Association Marketing.
Association Adviser
MAY 23, 2018
We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. Market your communications. Sometimes, they are.
Association 141+
FEBRUARY 6, 2014
After the member joins they are automatically added into the marketing stream and receive email after email with further upsell, treating them as a customer first and a member second. Regular newsletters/e-journals/e-publications that are member benefits and not sales. Yet, what do we do most of the time?
Expert insights. Personalized for you.
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Let's personalize your content