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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

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Association Website Footers Matter. A Lot.

GrowthZone

Email/Newsletter signup. upcoming events). to Streamline Non-Dues Revenue. Contact Info (mail, phone, email, etc.). Terms of Use. Privacy policy. Required Data Privacy links . Call to Action (e.g., Latest blog posts/articles. Social Icons. Awards and Certifications. Press/Media Information. Site search tool.

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Maximizing Member Management: Why It’s Time to Switch from Spreadsheets to an AMS

MemberClicks

Streamlining Routine Tasks With an AMS, routine yet crucial tasks such as sending out membership renewal notices, event reminders or newsletters occur automatically. All member-related tasks — from keeping databases updated to planning events, and handling communications and billing — are completed all in one system.

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Building a Membership Website That Works: 7 Steps

MemberClicks

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Different types of membership organizations have different membership models.