Remove Examples Remove Innovation Remove millennials Remove Press Release
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Seeking Some Meetings Innovation? Ask Attendees.

Associations Now

How associations can take cues from what one hotel brand recently did to encourage new ideas and innovations from guests and apply them to their meetings. The first is an Innovation Lab at its Bethesda, Maryland, headquarters. This 10,000-square-foot underground lab is dedicated to promoting collaboration and innovation.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”

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