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Association Brain Food Weekly: 5.15.20

Reid All About it

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Host: Event Leadership Institute. Fri 5/15 at 1 p.m.

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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. For example, there should be volunteer opportunities other than joining committees or boards of directors. fiscal oversight, leadership development/nominations) or legal requirements (i.e. Projects hit roadblocks. Sound familiar?

Michigan 100
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. It’s shorts, t-shirts, beer, BBQ, friends and fireworks.”. For me, it means a much-needed couple of days off as conference season ramps up. culture, reputation and productivity).

Indiana 100
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The Right Way to Let Outsiders In

Associations Now

Tichy, a business professor at the University of Michigan, recently cautioned against overly romanticizing outsider executives: In a Washington Post article, he pointed to former Hewlett-Packard CEO and current Republican presidential candidate Carly Fiorina as just one example of why hiring outsiders is bad news.