A Lesson in Membership Marketing From Our National Pastime
Associations Now
JULY 29, 2015
The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. You just need the analytical power to go looking for it.
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