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I'm Not Building a Navy SEAL Team

Eric Lanke

One common type of speaker I see at these conferences is someone retired from the military (an ex-Navy SEAL Team member was the latest example), talking about their own experiences with team-building and team leadership. I''m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget.

Team 100
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Teens Aren't the Only Bullies

Mizz Information

What kind of example are we adults setting that bullying and hatred aren’t ok? Or how about headlines like this one, from Business Insider “ Wall Streeters Are Passing Around This Awful Email A Wisconsin Student Sent To A Recruiter ”? Subject: Question Hey REDACTED, We talked a couple weeks back at the UW-Milwaukee accounting night. (I

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A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

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Don’t Neglect Your Longest-Standing Members

Association Adviser

While most associations devote enormous time and resources into recruiting and retaining up-and-coming members of their profession, don’t overlook your longest standing members. Real world example. Examples include affiliated businesses, insurance policies, land and personal property, intellectual property, and leases.