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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Association Leadership. Bill Mickey. Melissa Harrison. Karl Moore.

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If You Build the Tech Internally, You Own it

Associations Now

While Univision doesn’t share the taste for tenacious legal battles that Gawker did, you could look at its work on the millennial-focused TV network and website Fusion and see some direct parallels there. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors.

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