Florida Marketing Membership Management Newsletter 
YourMembership
MARCH 12, 2013
She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Before joining YourMembership.com, Leni worked for Marriott International as a Spa Manager at the Renaissance Vinoy Resort and Golf Club. She’s a Florida native who spent her summers on Anna Maria Island. __.
Associations Now
APRIL 19, 2017
Most membership managers can tell you their association’s member retention rate off the top of their head. But a new membership benchmarking report from Advanced Solutions International (ASI) says that retention rates are slipping. A new benchmarking report says engagement scoring may be a better way to increase retention.
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