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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Editor Elsbeth Russell. May 19-21, 2014.

Georgia 60
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Best of the Web: April 2013

Association Adviser

Association magazines are growing in content and circulation while remaining an important member benefit. Georgia Society of Association Executives Annual Meeting. Does your association have a magazine, newsletter, directory or website in need of revival? Association Publishing Market Puts Digital In Focus. TJ Raphael.

Georgia 60
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Best of the Web: April 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. May 28-31, 2014.

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Best of the Web – March 2013

Association Adviser

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. Georgia Society of Association Executives Annual Meeting.

Georgia 60
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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

Georgia 60
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Increase Your Membership ROI – Return on Involvement

Association Adviser

Members, do you know if your association has a magazine? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” Here are some ideas for how members and associations can provide peak ROI – return on involvement. About The Author.

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