Marketing the Future: Learn From the Mac’s Initial Missteps
JANUARY 28, 2014
On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. “Even though we had an incredibly innovative computer that appealed to the masses, IBM owned business,” Mike Murray, the head of the Macintosh marketing team at the time, said of the challenges posed by the competition. Well, part of it is that, for all the Mac’s innovations, it just didn’t have the ecosystem to make it a viable business offering.
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