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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart. More info/register. Mon 11/16 at 11 a.m. –

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”