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Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. Host: Informz.

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New Partnership Seeks to Diversify Boards

Associations Now

trillion and on pace to continue to grow $80 to $90 billion a year, Latino consumers are driving consumption growth in America,” LCDA president and CEO Esther Aguilera said in a press release. “We With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. Called “ 24 Hours. Content distribution.

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