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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Every day, associations are launching new initiatives or programs to serve their members and bolster their industries. Press release titles should be relatively short,” Kane said. Release at an odd time. “ Make it personal.

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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Millennials have been pushing my buttons lately, but in a good way.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

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Associations Share Industry Predictions for 2017

Associations Now

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. million in 2016 to 25.3 million in 2017.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it. Where Associations Are Succeeding.

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The Future of Learning, According to Millennials

Associations Now

The handwritten note has pretty much gone the way of the dinosaur (although I do think both of my grandmothers are helping to keep both Hallmark and the postcard industry in the black, which is great because who doesn’t like getting cards in the mail), but can the same future be in store for the traditional classroom?