Industry Marketing millennials Press Release 
Reid All About it
FEBRUARY 8, 2011
Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Millennials have been pushing my buttons lately, but in a good way.
Associations Now
AUGUST 4, 2016
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?
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Associations Now
JUNE 8, 2016
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.
Associations Now
FEBRUARY 7, 2019
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. The most popular way that respondents say they are reusing their content is to promote and market next year’s event. Where Associations Are Succeeding.
Associations Now
DECEMBER 23, 2016
As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. million in 2016 to 25.3 million in 2017.
Associations Now
JANUARY 19, 2016
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. percent of millennial owners are women; among baby boomers that figure is 9 percent. Ride or die—men and women included. Confident Growth.
Associations Now
OCTOBER 23, 2019
The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?
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