Higher Logic

JANUARY 18, 2017

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Association Success

SEPTEMBER 16, 2020

If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Across many industries, certain topics are always rich with possibility. Team building and management.

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MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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Reid All About it

FEBRUARY 8, 2011

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Read more…. The Power of Personal Learning Networks. The Power of Personal Learning Networks. Read more….

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Associations Now

JUNE 8, 2016

Pam Danziger, author of the study Marketing to Millennials: How to Sell Luxury Jewelry to the Next Generation of Affluents , remarked on Unity Marketing Online that the marketing message toward millennials with money has to change. And it set to work researching the millennial generation and new ways to market to them.

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Las Vegas Industry millennials Press Release 40

Associations Now

OCTOBER 17, 2016

The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. consumer marketplace shifting dramatically, what should marketing look like in the future? With the demographics of the U.S.

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Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. The most popular way that respondents say they are reusing their content is to promote and market next year’s event. Where Associations Are Succeeding.

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Higher Logic

SEPTEMBER 21, 2016

The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. IDC is an analyst firm that focuses on the high tech market (similar to Gartner and Forrester).

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Associations Now

OCTOBER 13, 2016

A demonstration project from SPI: The Plastics Industry Trade Association will test how well recyclers recover plastic car parts to promote better recycling processes, greater plastic resale and reuse, and more sustainable auto design. The post Plastics Industry Project Aims to Boost Automotive Recycling appeared first on Associations Now.

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Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. If you sell to companies, what industries are most represented? Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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Associations Now

SEPTEMBER 13, 2016

Last week, the Toy Industry Association relaunched The Genius of Play website, another piece of a research-backed campaign aimed at getting kids to play more. parenting expert and Genius of Play Ambassador, in a press release. The post Power of Play Revealed on Revamped Toy Industry Website appeared first on Associations Now.

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Associations Now

FEBRUARY 25, 2019

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. The new accelerator builds on NAR’s work to create a more tech-savvy real estate industry.

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Association Success

OCTOBER 7, 2020

Marketers have a name for this universal pattern: Brand habit. Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics . Articles about important policy changes shaping your industry. Create press releases to attract media attention for standout reports.

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Associations Now

JANUARY 19, 2016

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. The post Motorcycle Industry: Efforts to Reach Female Bikers Paying Off appeared first on Associations Now. Ride or die—men and women included.

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Associations Now

DECEMBER 23, 2016

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. A swell of cruise ships and passengers.

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Associations Now

AUGUST 25, 2016

It can be heartbreaking for industry sectors, too. After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We How has your association tackled a similar challenge?

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Associations Now

FEBRUARY 21, 2019

A new survey from the Center for Exhibition Industry Research says yes. Women assign more value to learning objectives, such as keeping up with industry trends (92 percent), personal development (83 percent), and idea generation (81 percent). Associations can benefit from those differences if they’re thoughtful about it.

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Associations Now

JUNE 2, 2017

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners.

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Associations Now

APRIL 30, 2013

In an effort to keep pace with changing technology and business advancements, the Specialty Wine Retailers Association is widening its advocacy scope to include new industry issues. The post Wine Retailer Group Expands Amid Industry Changes appeared first on Associations Now.'

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Associations Now

MARCH 28, 2019

Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program for local high school students to build awareness about careers in residential construction and design. It’s a model for others to consider. Manufacturing , hospitality , construction , and cybersecurity.

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Associations Now

OCTOBER 23, 2019

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Arc 3 Communications

AUGUST 6, 2021

Creating and maintaining relationships that will benefit your industry or cause is vital to influencing laws and actions. They also fight back against any policies or legislation that would cause harm to their organization or industry. In public relations you may use some of the following strategies: Drafting Press Releases.

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Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. So, he started throwing small industry festivals in his Los Angeles warehouse. I have a deep-rooted, organic friendship with the industry,” he said. The post Can You Better Serve Your Tradeshow Market?

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Associations Now

NOVEMBER 30, 2016

“Several recent incidents have demonstrated that some devices do not abide by rudimentary privacy and security best practices,” according to a BITAG press release [PDF]. BITAG’s recommendations include adherence to the best practice for both software and security and cryptography in IoT devices.

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

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Associations Now

NOVEMBER 19, 2013

But the oil industry suggests the proposal doesn’t go far enough. The ethanol industry definitely wasn’t revving up for this. More details below: About the proposal: The EPA’s 2014 Renewable Fuel Standards (RFS) proposal released Friday would set the target total for renewable fuels in the U.S.

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Associations Now

MAY 25, 2017

In the last year, the association has announced a bevy of offerings, including the CONNECT online platform , where members can network, and regular Idea Factory events, in which industry thought leaders share trends and insights. We are a unified community providing the Ohio restaurant industry the resources to succeed.

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Associations Now

NOVEMBER 20, 2019

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

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Associations Now

FEBRUARY 12, 2019

The Interactive Advertising Bureau (IAB) this week announced a new tier for brand membership with the goal of improving the organization’s perspective on the ad industry. And it’s doing so by adding a place for the brands themselves.

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Optimist Consulting

JANUARY 31, 2013

As you may know, MemCom organises the annual awards for the membership industry. To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. Good luck if you enter!

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Vanguard Tech

FEBRUARY 19, 2013

But if your mission includes “promoting the industry,” are you considering the most important audience in promoting that story? Publish web content such as industry trends, reports, market data, and late breaking news. For example, reporters need industry experts to interview for a story. Be a helpful resource.

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Associations Now

APRIL 3, 2019

The beef industry’s latest marketing effort was announced on April Fools’ Day, but as far as we can tell, it appears to be the real deal. On Monday, the National Cattlemen’s Beef Association released a new virtual assistant, Chuck Knows Beef, to offer beef-cooking tips to users exactly when they need them.

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Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. — Ernie Smith (@ErnieSmithAN) June 14, 2016. .

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Associations Now

JUNE 15, 2017

The Data & Marketing Association wants to change that by harnessing blockchain technology to combat bot traffic. The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience. Advertising fraud … is estimated to drive $16.4

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Associations Now

OCTOBER 16, 2019

“Regardless of size or budget, we want to empower nonprofits to reach new audiences, raise money more efficiently, and further their missions,” said GoFundMe CEO Rob Solomon in a press release. Nonprofit Marketing Guide shares tips to streamline the production process. Interested in speaking at industry meetings?

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Associations Now

FEBRUARY 14, 2017

Two Scottish distillers groups have joined together to bolster the reputation and quality of the Scotch Whisky industry. In light of recent industry growth, the Scotch Whisky Association (SWA) and the Scottish Craft Distillers Association (SCDA) have partnered together to better support distillers.

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