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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Read more…. The Power of Personal Learning Networks. Read more….

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners.

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IAB Expands Membership Offerings From Advertisers to Brands

Associations Now

The Interactive Advertising Bureau (IAB) this week announced a new tier for brand membership with the goal of improving the organization’s perspective on the ad industry. And it’s doing so by adding a place for the brands themselves.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. One is Association Media & Publishing’s EXCEL Awards.

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IT Group Hosts Virtual Reality Events, Encourages Tech Careers

Associations Now

Other initiatives , along with a book scheduled for release in March, also help parents guide their children toward considering a tech career through experimenting and problem solving with these tools on their own. If left unaddressed, the IT skills gap could adversely impact U.S