Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Government and public advocacy are key aspects to a successful public affairs strategy. Creating and maintaining relationships that will benefit your industry or cause is vital to influencing laws and actions.

Press Release 52

Press Release Analysis Strategy Social Media 52

Associations Now

MAY 26, 2017

As part of the rebranding, the association launched a new website, www.USTires.org , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said. billion to the economy. Tire Safety Week is May 28-June 3.

Communications 40

Communications Strategy Press Release United States 40

Associations Now

FEBRUARY 21, 2019

A new survey from the Center for Exhibition Industry Research says yes. Women assign more value to learning objectives, such as keeping up with industry trends (92 percent), personal development (83 percent), and idea generation (81 percent). Associations can benefit from those differences if they’re thoughtful about it.

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Press Release Maine Conference Industry 98

Associations Now

OCTOBER 23, 2019

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Associations Now

NOVEMBER 20, 2019

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. Put yourself out there in a big way.

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Press Release Price Social Media Strategy 55

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

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Content Marketing Press Release United States 40

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Press Release Content Washington Strategy 74

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. One is Association Media & Publishing’s EXCEL Awards.

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Newsletter Communications Press Release Social Media 62

Associations Now

APRIL 23, 2014

The Newspaper Association of America, a trade group for an industry that’s had it anything but easy in the digital age, is trying that approach. Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases. As a whole, the industry saw a 2.6

Report 40

Report Press Release America Revenue 40

Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

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Minneapolis Dallas Press Release Guidelines 40

Associations Now

MARCH 1, 2017

The nonprofit Video Game History Foundation, launched this week, is getting up and running by releasing vintage marketing materials from the Nintendo Entertainment System’s 1985 launch. It’s just a starting point for the preservation-minded group. Postal Service after the story gained media attention.

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Associations Now

AUGUST 4, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As Employers like that they can click on the badge icon and verify an applicant’s skills. It’s a win-win for both.”.

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millennials Press Release Certificate Survey 40

Association Adviser

AUGUST 7, 2017

Association executives and industry representatives spend considerable time and effort speaking to lawmakers about the importance of funding, legislation and regulations that improve their industries. We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries.

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America Social Media Press Release Education 63

Associations Now

OCTOBER 30, 2013

Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to the “IEG Sponsorship Report”—and spending is expected to top $572 million this year. percent average for industry sponsorship overall. Who are they? and Wells Fargo are among the biggest sponsors.

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Press Release Report Revenue Project 40

Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Speaking Engagements.

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Associations Now

OCTOBER 31, 2013

According to a new study by the Global Business Travel Association, China’s business travel market is seeing double-digit growth year after year. And although the travel industry is going through dynamic changes in the region, the growth is expected to continue. on the world stage—at least on the business travel front. percent jump.

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Report Press Release Atlanta Industry 40

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? By nature of being an association, you bring a unique point of view to your industry. Another asset unique to associations is that you can assert a point of view about your industry that becomes newsworthy, merely because you are an association. Why won’t the media show up to my news conference?

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San Antonio Texas Communications Austin 60

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

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Video Marketing Strategy New Jersey 52

Associations Now

MARCH 20, 2015

Well, association meetings are beginning to become more familiar with it, too, as many are beginning to hold startup competitions during their conferences to give individuals and companies the opportunity to pitch their new products or services to those in the industry who are in attendance. Find Solutions to Problems. billion in 2018.

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Associations Now

AUGUST 31, 2015

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a press release. Some startups are even beginning to eye the airport space exclusively.

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Detroit Press Release United States New York 40

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. There was confusion as to our offerings and benefits.

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South Dakota North Dakota Proposal Minnesota 60

Associations Now

JUNE 26, 2015

Business travelers are continuing to use new tools and apps inspired by the leisure travel and retail industries. As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. However, the CWT report also points to examples in the consumer travel industry.

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Press Release Report Technology millennials 40

Associations Now

OCTOBER 23, 2013

At a time when scrutiny of fashion industry practices is nearing a peak, Fair Trade USA’s program for apparel is having a breakthrough moment as major brand Patagonia steps up as a partner. based retailers and clothing industry associations. “It needs to scale, and we realized it wasn’t just going to scale itself.

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Press Release Certificate Price Products 40

Associations Now

APRIL 26, 2013

“Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. percent use online events to market their products or organization. Another area ripe for improvement is how to market captured, on-demand content. The survey shows 47.9

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Press Release Survey Revenue Email Marketing 40

Associations Now

SEPTEMBER 26, 2013

In a move that has many industry groups on alert, the U.S. The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. Industry reaction.

United States 40

United States Price Proposal Press Release 40

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Being the go-to source for information in their industry should be one of their primary goals, and, with that reputation built, memberships will follow.

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Technology Social Media Maryland Press Release 60

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release? The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association.

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Cleveland DC Washington Press Release 31

Associations Now

JUNE 20, 2013

The group voted to endorse a policy prohibiting “stimulant drinks” from being marketed or sold to children age 17 and younger. The industry, after facing months of criticism, hired lobbying firms to look out for its interests earlier this year.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. The advertising industry has an opportunity to do more than simply reflect an image back to us; it has the power to change the way we are. Chatbots can help.

Marketing 52

Marketing How To Social Media New Jersey 52

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Need C6 Support? C6 Support. at 4:11 AM. Email This BlogThis!

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Puerto Rico Chicago Tools Washington 30

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

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LMS Raleigh Content millennials 150

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Associations Now

AUGUST 29, 2018

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. When a news story breaks that’s relevant to your industry, are you in a position to respond?

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Resources Press Release Florida Examples 40

Higher Logic

JUNE 30, 2016

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. Write it directly in the voice of the executive.

Social Media 136

Social Media Press Release Communications Newsletter 136

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. Getting your industry’s message out there. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most?

Marketing 40

Marketing Press Release Newsletter Social Media 40

Associations Now

JUNE 2, 2015

Several months after diamond-industry players discussed a proposal to come together under a single umbrella organization, the Diamond Producers Association appears ready to give its member companies a way to fend off synthetics. Before then, it took about a decade of legwork to put together a representative body for the industry.

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