Association Success

SEPTEMBER 16, 2020

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. . Strategies for dealing with ongoing challenges .

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Content Case Study Press Release Survey 78

Protech

NOVEMBER 11, 2020

In this position, Bjorn will focus on aligning all revenue-generating departments to accelerate growth, build upon established strategic industry partnerships and enhance Protech’s ability to offer its customers a best-in-class technology stack around their association management software.

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Association Success

OCTOBER 7, 2020

If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. . Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics .

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Content Press Release Newsletter Social Media 78

Associations Now

MAY 26, 2017

As part of the rebranding, the association launched a new website, www.USTires.org , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said. billion to the economy. Tire Safety Week is May 28-June 3.

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Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Government and public advocacy are key aspects to a successful public affairs strategy. Creating and maintaining relationships that will benefit your industry or cause is vital to influencing laws and actions.

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Press Release Analysis Strategy Social Media 52

Higher Logic

SEPTEMBER 21, 2016

The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. Online communities are all about getting relevant, ongoing conversations to customers quickly and easily.

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GrowthZone

APRIL 3, 2020

Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate. Links to press releases. Either commit to a long-term update strategy or unpublish the page. INFORMATION.

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MemberClicks

DECEMBER 14, 2023

Identify your niche, goals, and metrics for success Determine your audience by identifying demographics such: Location Industry Values Beliefs Interests Job Interests You may also want to look at the niche your organization satisfies by analyzing your member base and referring to or creating member personas and a member journey.

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Revenue How To Software Press Release 52

Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. What improvements are you making to your conference content strategy? Where Associations Are Succeeding. Please share in the comments.

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YourMembership

JANUARY 8, 2015

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.

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Associations Now

FEBRUARY 21, 2019

A new survey from the Center for Exhibition Industry Research says yes. Women assign more value to learning objectives, such as keeping up with industry trends (92 percent), personal development (83 percent), and idea generation (81 percent). Associations can benefit from those differences if they’re thoughtful about it.

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Associations Now

OCTOBER 23, 2019

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Associations Now

NOVEMBER 20, 2019

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name.

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. The exhibition industry is adopting social media and digital-marketing efforts in an effort to strengthen sales and drive revenue.

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Associations Now

APRIL 25, 2017

The shiny new thing at The Toy Association, formerly the Toy Industry Association, is itself. On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. It also announced a new look and new mission.

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Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Associations Now

MAY 31, 2017

Maybe, maybe not, but one fledgling experiment from the airline industry provides an interesting proof of concept. The program, RampVR, was built with input from major industry stakeholders, including airlines, airports, and ground-service providers.

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Associations Now

AUGUST 29, 2018

When a news story breaks that’s relevant to your industry, are you in a position to respond? Sometimes a press release might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises.

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Associations Now

MARCH 20, 2019

Determined not to let the industry be tarnished by a few bad actors, IECA ramped up its response, and then it got a little lucky. Those materials included a mix of practical advice and public relations strategy. “We They were worried about what their [client] parents would think, what colleges would think.

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Associations Now

AUGUST 21, 2014

Effective PR can help associations stand out as leaders and experts in their respective industries. Associations are perfectly primed to serve as spokespeople for their respective industries, communications professional Sheri Singer told Associations Now earlier this week. Don’t rely on the press release,” Singer said. “If

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Associations Now

MARCH 6, 2017

In addition, 90 Days of Action provides tools—such as templates for press releases, fact sheets, and blogs—to help museums communicate about their efforts. Early findings show that most already use specific strategies to reach immigrant and/or refugee populations.

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San Jose Press Release Texas Chicago 75

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Ask them to post to the community about recent events or industry trends.

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Associations Now

APRIL 16, 2013

Tell me if this sounds familiar: A new industry trend comes along that puts more freedom in the hands of users, and people in the IT department are a bit skeptical about whether it’s right for the association. Flip your Top-down Strategy. Perhaps you might even be one of those people. . Bottoms up.

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Associations Now

SEPTEMBER 21, 2016

To keep up with industry it represents, the National Cable & Telecommunications Association is now known as NCTA – The Internet & Television Association. Sometimes an association realizes it needs a bit of a makeover to better mirror the industry it represents and the services its members deliver. “The So why did we change?”

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Higher Logic

JUNE 30, 2016

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. Write it directly in the voice of the executive.

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Social Media Press Release Communications Newsletter 136

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Newsletter Communications Press Release Social Media 62

Associations Now

APRIL 23, 2014

The Newspaper Association of America, a trade group for an industry that’s had it anything but easy in the digital age, is trying that approach. Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases. As a whole, the industry saw a 2.6

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Associations Now

DECEMBER 14, 2015

Digital Content Next, an association for the digital publishing industry, says a third of U.S. The group suggests that the best strategy to fight ad-blocking might involve putting the consumer at the forefront of the digital advertising process. This area warrants the most attention,” DCN’s press release said.

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Association Adviser

AUGUST 7, 2017

Association executives and industry representatives spend considerable time and effort speaking to lawmakers about the importance of funding, legislation and regulations that improve their industries. We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries.

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America Social Media Press Release Education 64

Associations Now

MARCH 24, 2015

The NACS Public Relations Toolkit is full of information for convenience-store owners on how to carry out successful PR programs in their communities, with instructions on everything from writing press releases to conducting media interviews.

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Reid All About it

JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register. all times are Eastern Daylight Saving Time. Tue 6/21 at 12:30 p.m.

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. In 2020, over , 3.6

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Associations Now

JUNE 2, 2015

Several months after diamond-industry players discussed a proposal to come together under a single umbrella organization, the Diamond Producers Association appears ready to give its member companies a way to fend off synthetics. Before then, it took about a decade of legwork to put together a representative body for the industry.

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Associations Now

DECEMBER 12, 2014

Two leading associations in the busing and gaming industries agree with that sentiment. “Our industry is committed to the safety of our guests, and our partnership with the American Bus Association will take that commitment one step further,” AGA President and CEO Geoff Freeman said in a press release. .

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Associations Now

AUGUST 4, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As Higher education institutions, especially those in our survey, are showing that they are being progressive with workforce needs.”.

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Associations Now

MAY 12, 2017

“Studies demonstrate that companies gain a competitive advantage when decision making comes from diverse perspectives that align the companies’ strategy with their changing consumer bases. With Latino purchasing power at $1.7

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Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. While Dallas has a few years under its belt, other CVBs have either recently started or expanded their D&I strategy. Here’s how and why. Recent Efforts. According to a blog post announcing DMAC, its objectives are.

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