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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

A leading manufacturing association has launched a new website intended to address ongoing employment gaps in the industry. Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.

Industry 103
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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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New Partnership Seeks to Diversify Boards

Associations Now

NACD provides board-recruitment services to major corporations, small companies, and nonprofits. NACD is working similarly with other affinity groups, including the Executive Leadership Council, Ascend, and Women Corporate Directors, to help recruit black, Pan-Asian, and female business leaders. With Latino purchasing power at $1.7

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity.

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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Blog or press release? Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry. Which strategies are marketers using? Marketing Land ).

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MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. The ADA is the highest honor DMAW bestows on an individual and recognizes professional achievement, involvement with DMAW, contributions to furthering industry knowledge, and promoting careers in direct marketing, association marketing, and membership marketing. Cost of Wrong Strategy. (8).