The Big Picture: Most overused phrases in press releases

The Big Picture

Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. Strategy.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy.

Marketing, Membership and Comms Association Jobs – June 27


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams.

Tire Group Rolls Out New Name, Communications Strategy

Associations Now

As part of the rebranding, the association launched a new website, , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts?

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

IDC is an analyst firm that focuses on the high tech market (similar to Gartner and Forrester). Communications Community Management MarketingOnline communities are all about getting relevant, ongoing conversations to customers quickly and easily.

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Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. For Marketers.

Using Psychology to Attract Social Media Donations for Your Nonprofit


Including social pressure in your marketing campaign will allow your donors or members to view how their peers react to your nonprofits and associations. Content Strategy Humanize associations community creativity innovation marketing sharing social media strategic thinking

On strategy as a way of thinking


Geoff Livingston had an interesting post on strategy at the Buzz Bin that I have been thinking about for a while. He says, "Strategy is not valued as an independent thing. Strategy is not part of a profession. You do not think of tactics like blogs or press releases. Is this strategy fluid enough to adapt to changing market situations? "

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? ” Rossell offers tips for marketers who want to dip their toes into these waters.

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? Communications Marketing Social Media

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

And one such strategy involves moving away from promotional models wearing revealing clothing at tradeshow booths—a practice that has faded in recent years, but hasn’t gone away entirely.

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award.

Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public.

Three Ways to Boost Conference Security

Associations Now

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

What Women and Men Value as Attendees

Associations Now

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend.

Daily Buzz: Spend Less Time on Email

Associations Now

Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It

Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed.

Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Reads of the Week: April 12, 2013

Reid All About it

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Four questions to ask before you send that press release.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does rebranding rejuvenate your membership marketing? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manages trafficking of digital marketing assets and maintains detailed analysis of online performance against objectives.

Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. Across the internet, PDFs are generally seen as a faux pas for most types of documents.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill Andreu is Naylor’s vice president, content strategy and development. Jill Andreu.

Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Why is it so hard to get into my local newspaper these days?

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


Guest post by Vipin Shri, Marketing Manager at CauseVox. Create a mock timeline of marketing pushes and fundraising deadlines. A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships.

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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. While Dallas has a few years under its belt, other CVBs have either recently started or expanded their D&I strategy.

Let Your Message Fly on a Platform You Don’t Own

Associations Now

That growth, particularly in the political sector, highlights the need to think beyond your own website when it comes to content marketing and advocacy. Is this going to be a wider trend that you need to consider in your content marketing plan?

A Crash Course in Landing Pages : Off Stage

Off Stage

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Association Marketing. Off Stage.

Newspaper Association Tries New Reporting Approach

Associations Now

The group’s new annual report, the first since dropping its quarterly releases, came out recently. Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases.

Corporate Sponsorship: Growth Streak Continues for Associations

Associations Now

Associations and professional membership organizations are boosting nondues revenue by overhauling their go-to-market strategies from top to bottom,” Chipps said in a press release.