Marketing Press Release Strategy Technology 
Associations Now
JUNE 13, 2019
A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.
Association Success
SEPTEMBER 16, 2020
Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.
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Higher Logic
SEPTEMBER 21, 2016
We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.
Higher Logic
DECEMBER 20, 2018
Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.
Associations Now
MAY 26, 2017
Technological advancements—including advanced tread technology that improves performance in wet conditions and “run flat” tires that can be driven as far as 50 miles after a puncture—have made tires safer, Luke said. The post Tire Group Rolls Out New Name, Communications Strategy appeared first on Associations Now.
Association Adviser
SEPTEMBER 24, 2013
Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.
Associations Now
OCTOBER 10, 2019
Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. That’s why associations and conference venues are devoting more attention to their safety and security strategy. Here’s a look at three tools worth checking out.
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