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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. percent of millennial owners are women; among baby boomers that figure is 9 percent. Ride or die—men and women included. Confident Growth.
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