Smooth The Path

JANUARY 24, 2019

The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

APRIL 19, 2016

We may not know about the big things and the little things, especially the little things, that take nips out of our member’s experience. Members don’t usually offer up that kind of information. They worry about hurting feelings. They fear the message may not be well received. They may not have time.

Survey 60

Survey Member Research Member Insights Member Experience 60