Smooth The Path

JANUARY 24, 2019

The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

Conference 78

Conference Report Industry Content 78

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

OCTOBER 23, 2017

If you are short on time and money, no worries, you can still conduct a very informative listening tour via the phone. Sometimes we hear only what we want to hear but when we take detailed notes and review them later everything of importance shows up. Related: You need to know your Association’s Value Trigger Point.

Review 76

Review Products Member Research Member Insights 76

Smooth The Path

FEBRUARY 28, 2017

We then use these assumptions to inform our plans moving forward. If you feel you don’t have unbias critical answers to inform significant changes, it is time to look beyond the data. It is time to discover your members’ stories. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. Do you know what they will be struggling with three years from now? It is Day 1 for the associations who know the answers to these questions. We can change the organization’s strategy.

Project 89

Project Conference Strategy Member Engagement 89