Smooth The Path

JANUARY 24, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities.

Conference 78

Conference Report Industry Content 78

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing.

Project 89

Project Conference Strategy Member Engagement 89