Smooth The Path

JANUARY 24, 2019

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

FEBRUARY 28, 2017

We then use these assumptions to inform our plans moving forward. If you feel you don’t have unbias critical answers to inform significant changes, it is time to look beyond the data. It is time to discover your members’ stories. Related: You analyzed member data and conducted surveys, here’s what to do next.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

APRIL 19, 2016

We may not know about the big things and the little things, especially the little things, that take nips out of our member’s experience. Members don’t usually offer up that kind of information. When you are ready to ask members all of the questions you are so curious about, let’s talk.

Survey 60

Survey Member Research Member Insights Member Experience 60