Smooth The Path

JANUARY 24, 2019

The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

MAY 23, 2017

Now we can act on that information. We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Do you know what they will be struggling with three years from now? I am happy to bat ideas around.

Project 89

Project Conference Strategy Member Engagement 89