Smooth The Path

JANUARY 24, 2019

The New Member Engagement Study is a mixed method study. Have you got questions for your members? Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative. The post A Member Research Strategy to Consider appeared first on Smooth The Path.

Member Research 60

Member Research Strategy Sample Survey 60

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.

Member Research 76

Member Research Revenue Tools Member Engagement 76

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

AUGUST 2, 2018

Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy. But some members do not like receiving renewal notices.

Member Research 68

Member Research Cost Member Experience Member Engagement 68