Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. They were passionate in describing the challenges they are facing and also in their willingness to explore new ideas addressing member engagement. represented ad hoc members.

Member Engagement Starts at Home

Eric Lanke

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

Member Engagement? It's.Well, It's Complicated.

Eric Lanke

image source A big thanks goes out to the more than forty association professionals who joined me on Wednesday, September 4 for an informal discussion on member engagement. For some, member engagement means getting members to utilize the association''s services.

[Guest Post] Voices of Experience: CEOs Talk Member Engagement

MembersClicks

In an environment where information, education and community are at our fingertips, but time is in short supply, it’s not surprising that member recruitment and retention was a topic of many of our conversations. Small Staff Chatter association leadership member engagement

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Why Member Engagement No Longer Means Face-to-Face

GrowthZone

Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.

Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Eric Lanke.

Recorded Webinar: What Does Member Engagement Mean to You?

Eric Lanke

This is a recording of the webinar I gave on November 2, 2012, to kick off The New World of Member Engagement webinar series sponsored by Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing. Member Engagement Associations

Member Engagement - Sharing Stories

Wild Apricot

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. Are you keeping your members, volunteers or supporters informed?

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members? Member Engagement. (9).

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”

Do You Know Your Members’ Engagement Potential?

Associations Now

More engagement equals more renewals, right? The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources. Change your contact information. New Member Engagement Study.

Why Scoring Member Engagement Matters, Part 1

SocialFish

—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association.

Why Scoring Member Engagement Matters, Part 4

SocialFish

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. Which subset of information is vital to calculating KPI values?

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Accurate association member data drives better engagement + revenue.

YourMembership Blog

Updated profile data is more than just getting current email address information. Your association is only as good as your member data, and it’s a big task to keep it clean. Data management and data integrity is a demanding job for you and your association. But, it has to be done.

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Member Engagement and Retention

AssociCom

I’ve also noticed that many associations have a fair degree of churn in membership; they gain quite a few members each year, but they also lose quite a few. Interestingly, when they want to address membership growth, there is sometimes a tendency to focus on how to get more members, rather than on how to keep the members that they have. This onboarding process creates a sense of engagement for the new member. member engagement

4 steps to develop association member personas.

YourMembership Blog

By understanding your members’ roles and responsibilities, motivations and […]. Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon.

An Old-School Method for New Member Engagement

Associations Now

When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. Taking notes is a good study habit because the act of writing makes whatever information you’re writing stickier.

Keep These 5 Website Features Refreshed for Member Engagement

MembersClicks

It must be consistently maintained and updated in order for members to visit regularly and keep engaging with information and content. Like it or not, your website is a living, breathing thing.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.