Remove Information Remove Member Engagement Remove Member Experience Remove Member Research
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

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Do Members Like Association Renewal Notices?

Smooth The Path

Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy. But some members do not like receiving renewal notices.

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Our Member’s Decisions Are Not What They Seem To Be

Smooth The Path

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.