Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Optimist Consulting

JANUARY 27, 2016

Understanding how your members and potential members experience your organisation is an important insight in membership development. It is easy to think we know what members are experiencing, but unless you understand and monitor where the organisation ‘touches’ them you won’t truly know what their experience is.

Review 100

Review Member Experience Member Research Examples 100

Smooth The Path

AUGUST 2, 2018

Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy. But some members do not like receiving renewal notices.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. If you are considering a member survey this post is worth your time.

Member Insights 60

Member Insights Member Research Survey Report 60

Reid All About it

JULY 9, 2021

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. James Marquis, Chief Information Officer, 501Works.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

DECEMBER 14, 2015

When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments. We’ll learn more about our best members, what their challenges are and what they worry about most as they look into the future.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

SEPTEMBER 10, 2019

The moment you see a pattern of irrational-seeming decisions, it’s your job to dig in and figure out why members are behaving that way. Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60