Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. How does this apply to member insights?

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette. Related: Priming people for participation.

Conference 78

Conference Report Industry Content 78

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Related: When we create a vacuum of information, our members make up stories.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Conference Strategy Member Engagement 89