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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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Associations May Now Have Access to Previously Hidden Data

Smooth The Path

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette. Related: Priming people for participation.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? is the promise that we will act on the information we are receiving. Related posts: The members we should focus on.

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2023 CSAE Town Hall – Updates on CSAE’s Activities and the Year Ahead

CSAE

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Those on the waitlist will be hearing from us to complete your registration.

Team 40
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Association Brain Food Weekly: 7.9.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association. Lisa Stahl, Data Project Manager, Columbia Books & Information Services. Guest: Fern Carbonell. Mon 7/12 at 2 p.m.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Our Member’s Decisions Are Not What They Seem To Be

Smooth The Path

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Related: When we create a vacuum of information, our members make up stories.