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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hear about using statistics to monitor bank health, DEI & B reviews, impact consideration of security and international delivery on your item bank, and how to enhance your item bank using innovation (AI, pretesting, etc.).

Arlington 266
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Association Brain Food Weekly: 3.11.22

Reid All About it

Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board. Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. More info/register. Host: FiscalNote.

LMS 195
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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation. “Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes.

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.).