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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. TARGETED ADVERTISING.
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