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Is Your Association the Online Hub for Ideas?

Reid All About it

Striving to remain meaningful to a growing younger market. Many museums are experimenting with new ways to engage with visitors and the public — fun short-term initiatives, like the New Museum’s visitor tweet reviews , and bold long-term steps, like the Walker Art Center’s new website. . Engaging audiences through education.

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Conference Circuit: 2014?s Events in Review

Associations Now

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. TARGETED ADVERTISING.

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AE on the Verge: Your Association's "Biggest Loser"?

AE on the Verge

A colleague in Minneapolis had his management team do an exercise as part of the budget review : Identify the associations "biggest losers". Test Marketing Messages Online First. AE on the Verge. Association management, meetings and mania. Monday, May 18, 2009. Your Associations "Biggest Loser"? ► December. (4).