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Cheap and Cheerful Audience Analysis for Nonprofits
Beth Kanter
FEBRUARY 6, 2013
Consider these two sample audiences: “Canadian women” or “18 to 30-year-old women in BC or Alberta who live in cities with more than 100,000 people” Of course, most NGOs can’t afford to hire the kind of market researchers you’d need to produce a sophisticated work-up of who your core audience is.
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