Tom Morrison

JUNE 21, 2010

Im very excited to begin getting serious about a weekly post of key information that can be significant in helping fellow associations establish and sustain an effective Social Media Strategy. I feel public social media sites, like Facebook, are not the long term solution. Jacksonville Beach, FL. Tom Morrison.

Member Engagement 40

Member Engagement Jacksonville Social Media Video 40

Tom Morrison

SEPTEMBER 2, 2010

At FSAEs 2010 Conference, I worked with a team to produce our Friday Night Dinner video. It was funny, the crowd roared at the end, but 5% to 10% were still indifferent about the video. Thanks to social media much of what we are saying is being shared far and wide by association professionals and supporters (read that as sponsors!)

Jacksonville 40

Jacksonville Conference Innovation Video 40

Tom Morrison

AUGUST 17, 2011

Develop a communication structure that engages every demographic group where they are; including print, email, video, and social media. Jacksonville Beach, FL. So Why Social Media for Your Association? Do it ALL to reach ALL! Do it all with a WOW Factor! Members want to be excited about their organization.

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40