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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. I’ve learned the same by talking to association CEOs about their use of social media.

Wichita 150
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Change Created Chaos Impacts Associations

SCD Group

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. A recent trip through the Kansas City airport highlights three changes that illustrate how – without modification – change creates chaos. Some respond better than others.

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The Hero is You

Jamie Notter

And in our book we are making a similar point–that our current machine-based approach to organizations is actually preventing our human potential. All of you are heroes who are currently struggling in organizations that manage to survive year after year despite unacceptable levels of frustration, apathy, inefficiency, and confusion.

Kansas 70
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How the Mighty Fall - Associations at Risk - Part 1 of 5

Association Subculture

Will this signal a decline for our organization? In his most recent work, How The Mighty Fall: And Why Some Companies Never Give In , Jim Collins posits five signs of an organization at risk of or beginning the descent into chaos, decline and - at the very worst - destruction. How long will it last? How are our members being affected?

Kansas 100