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Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Some great tools to do this are Google Alerts and Survey Monkey.

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Stronger by Association: Seven Content Mistakes You May Be Making

AMR Management Services

During a two day forum, The Drake included presentations to help everyone become active content marketers. If you don’t know the answer, you need to be asking your members in a survey, through social media or an editorial committee. Social media is great for giving and getting feedback. ▼ July.

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Stronger by Association: What's the "New Normal" for Associations?

AMR Management Services

At The Drake, keynote presenter Steve Drake will be addressing this issue head-on, drawing on surveys conducted with more than 800 association leaders, staff and members about topics ranging from technology usage to work/life balance to generational stereotypes. 5) Social networks outside traditional organizations. Email This BlogThis!

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Stronger by Association: Battle for Relevance: How Twitter, Harvard.

AMR Management Services

HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. ” To improve the value of overall publication, HBR unified the print, magazine, and website by creating one editorial team and one marketing team. Understand your audience.

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Stronger by Association: Cool New Tech Tools

AMR Management Services

” It’s a revolutionary social marketing and research platform that enables you to be rewarded for your ideas and brand promotions. Consumers earn cash or rewards for taking surveys, sampling new products and promoting favorite brands. Cause Marketing Tips - Target Prospects. ► December. (7).

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Stronger by Association: Battle for Relevance: How Twitter, HBR and.

AMR Management Services

When AMR surveys members about the benefits their associations’ provide, members of 15 of our 20 association clients cite “networking and knowledge sharing” within the top three benefits of membership. It connects him to peers who share his interest in association management and cause marketing.