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Stronger by Association: Battle for Relevance: How Twitter, Harvard.
AMR Management Services
OCTOBER 2, 2012
The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. HBR surveyed and analyzed its readership and reader habits (online and in print) before embarking on the reorganization and redesign. Older Post.
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