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Stronger by Association: Make 2012 "The Year of Better Content"
AMR Management Services
FEBRUARY 7, 2012
At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. When setting the course for a better association content strategy, be sure to keep the five Ws in mind: Who are we trying to reach?
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