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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Here are a few tips that will help you finalize a solid content marketing plan. They discover that traditional recruitment appeals no longer work.

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. More info/register.

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