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Member, Meet Sponsor: A Model for Reaching Under-Served Segments
Associations Now
MARCH 2, 2016
The Reference and User Services Association (part of the American Library Association) solicits sponsors for student members, on a one-to-one level. In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market.
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